‘Ellaam’ means everything in Tamil. Put together with ‘Everything’, it’s a name that holds our brand’s promise: to create clothing and other, for every body, every age, every moment, every shape, every personality — with love, care, joy, and intention for babies, kids, women, men, and all the beautiful, messy, unique humans in between.
It Started with a Scribble: The Beginning of Everything
This brand is a dream I’ve carried since childhood. I’ve always loved fashion, sketching garments, inventing prints, imagining stories through clothes. My dad worked in export, and whenever buyers came over, they’d ask what I was working on. I'd mention my sketching, and soon enough, they’d be flipping through my sketchbooks — sometimes in awe, always encouraging. Those moments stayed with me. They pushed me to study fashion, to build my first fashion business, which I ran for six years, and eventually, to begin again with deeper purpose and greater heart. This time around, I wanted to do it differently. I wanted to create something that didn’t already exist. Something that’s not only expressive and wearable, but also intentional and sustainable.
And here’s the part closest to my heart — Ellaam and Everything isn’t just my dream. It’s a family-run brand, born from a dream I held and held onto, built with love, laughter, quiet strength and the kind of support that holds everything together. From day one, my family has stood beside this journey and every thread carries a little of their heart too. My family didn’t just support me, they believed, cheered, challenged, and built with me. Their belief in me, their encouragement through every high and low, and their unwavering support is the reason this brand exists. Every stitch is backed by their strength. Every piece carries their love.
My dad didn’t just work in fashion, he felt it. Every conversation, every story he told about fabrics and silhouettes lit something in me as a child. Fashion was never just a career for my dad, it was a part of who he was. His passion, his stories, the way he lit up when he spoke about it — that’s what made me fall in love with it too. He’s been my greatest inspiration from the very start, and the reason this dream found its roots so early.
Ellaam and Everything
That journey led to Ellaam and Everything. Born out of a love for beautiful things — soft fabrics, vibrant prints, playful details, clean design and bold artistry — quickly grew into something more intentional. Ellaam and Everything celebrates contrast. Our aesthetic might be a little bit of everything; our style reflects our ethos — fun and quirky, minimal and clean, bold and expressive. But what drives us today is something deeper: the belief that fashion can be beautiful and responsible. That style can be full of personality while still treading lightly on the planet. A brand that blends creative joy with conscious choices.
We design all our garments in-house and work with a mix of fabric types: some that we design from scratch, and others that we consciously source and repurpose. This mix helps us stay sustainable and also accessible. Garments made with resourced fabric are more affordably priced, making space for more people to be part of our story — to experience our clothes without compromising on quality or values. And that balance keeps our process deeply meaningful.
We use 100% organic cotton, pure cotton, and resourced textiles. All of our garments are produced ethically and mindfully and crafted with care. No shortcuts, no nasties — with fair wages, dyed and printed using non-toxic dyes, and created with a zero-waste mindset. Any leftover fabric is either reused, recycled, or reimagined into something new. We’re proudly made-to-order — so no excess stock, no mass production. What we make is only what’s needed. Our garments are designed to last, not land in landfill.
And because every body is so beautifully different, we make sure our clothes can be too. We offer customisation and inclusive fits, so you can feel amazing in what you wear. Fits for all body types, because celebrating individuality is at the heart of what we do.
But beyond the clothes, it’s a brand built on heart, honesty, and the hope that fashion can be a little more meaningful. Ellaam and Everything is more than a name. It’s an offering, a promise, and a celebration of the many ways we all choose to show up in the world. Our mission is clear — to create clothing that feels good, does good, and lasts a long, long time.